My book sales are slow as usual for this time of year. Even though I know they will slow in July I still get demoralized.  I am going to set up a sale on my eBay listings and hopefully get a little uptick on sales.  If you have a eBay store (not the Prostore which is separate) you can use the markdown manager that is provided.  In the markdown manager you can give your sale a name and pick the titles and how much you want to discount the titles by.

The maximum number you can put for sale is 250 titles – and I think I will be using the full amount.  You can offer free shipping which I recommend as it improves your best match search results.  When offering free shipping inside the markdown manager you have to make sure you are not also offering insurance as an option as this causes some sort of conflict and none of your  books will get added to the sale. 

When I have a sale I generally provide a 10% to 20% discount on my 250 highest priced titles.  I may tweak this formula this time and only pick the titles that are below $40 and see if I get more sales as I already provide “Best Offer” on everything above that.

There are lots of ways to get your inventory moving during slow times – just don’t get to demoralized.

We are less then a month away from one of the busiest times fo the year fro online booksellers.  All the college kids are going back to school soon and looking to save money on books (for more beer maybe).  If you have not alreay – now is the time to stock up on shipping supplies.

If you sell remainders (there are some that specialize in universtity presses) the text book season is when they move – so you could find some titles to buy in preparation for the school year.  Try Great Jones for academic books – the margins on these are not great but if you can find a good title to buy in bulk in might be worth it.

Also – be prepared for lots of questions if your listings are not complete.  Make sure you properly list what edition text book you are selling and if it has highlighting, underlining or margin notes – I make it the first thing in the item description.  Do not sell international editions (or if you do be prepared to be banned by eBay and Amazon as it is against their terms).

More on textbook season soon

Let me start by stating that eBay is a terrible place for booksellers to buy inventory (great for selling books though). BUT… if you are desperate there are potentially a few ways to get inventory on eBay.

Arbitrage – there are certain titles that regularly sell for hundreds of dollars (even $1,000’s) on eBay such as Margin of Safety by Seth  Klarman.  I have bought this title for a few hundred bucks and listed for $1050 and sold it at best offer for $900 a few times – making a decent profit after commissions.  Plus it generally sells fast.  This works if you have the cash to tie up in one book.  There are likely dozens of more books that you can arbitrage if you do your homework.

Bulk Lots – Be very careful here.  Do not buy books by the pound or anything like that.  Don’t buy boxes (or gaylords) of books that are “unsorted” any decent bookseller could fill up one of these without sorting the books.  You can find people selling their online inventory and closing up shop.  These sellers will have spreadsheets of their inventory available for you to review – if they do not then take a pass.

You can have eBay send you emails of your favorite searches – I have them send me an email every time Margin of Safety comes up for sale.

There are also certain sellers who have pristine feedback that often have large (dozens of boxes) for sale and these lots really are “unsorted” but I do not like the randomness of it.  You will have to do your homework here.

This is not going to be  a long post because eBay just does not provide great opportunities for booksellers to find inventory – though if you slog through it you may come up with some winners.

I recently wrote about some of the tools Ebay provides to sellers and one of their best is the ability to allow buyers to put out “Best Offers” on items. I wanted to highlight this feature and how it comes into play using Amazon Sales Rank.

Yesterday I sold two items using Ebay’s Best Offer. Both were sold for less than the current lowest price the item was listed for on Amazon but based on each items sales rank I accepted. Here are both items:

• Photoshop CS3 Sharpening Images (CD Rom) – listed for $89 with a Amazon Sales Rank of #1,643,176.  The CD was listed for sale on 12/18/08. I accepted a Best Offer on Ebay of $50.  My cost was $4 to buy the CD.
• UVB Instrumentation and Applications-  listed for $68 with a Amazon Sales Rank of #3,783,937 .   The book was listed for sale on by me on 10/13/08.  I accepted a Best Offer on Ebay of $50.  My cost was $3 to buy the book.

Did I leave some money on the table?  Possibly – especially with the Photoshop CD but look at those sales ranks.  When would be the next time I even get interest in them?  The UVB book could sit in inventory for a couple of years before it sells.  Remember over time the price of your books will likely drop in terms of other sellers under-pricing you which is to say that you may not ever get your asking price anyway.

This is why I always use Best Offer because of the flexibility it gives me.  I do not have to accept the first offer.  Many buyers likely expect you to counter with a higher offer so it makes sense to do so.  For the two books above I saw a quick $100 in sales with some monster profits on slow selling inventory so I just accepted the offers.

What would you have done?  Let me knw

Selling Books on Ebay is a little different than selling books on Amazon.  One of the great things about selling books on Ebay is the flexibility you have over promoting your listings.  I have an Ebay Seller Store (not a ProStore) and here are some of the tools I use to maximize it:

• Flexible Shipping Costs – for my expensive books I provide Free Shipping.  This might catch a buyers eye and help with the seller scores Ebay has plus it does not really eat into profits.
• Sales Tool – I use the markdown manager to offer discounts on certain books (up to 250 at one time).  Again the listing reflects that the book is “on sale” and might help get the potential buyer to actually buy.
• International Shipping – is much easier on Ebay then the other marketplaces since you can charge the actual shipping cost and not just a flat fee like Amazon.  I allow for international shipping for most of my books on Ebay.
• Photos – Many of my older books do not have stock photos.  I can’t say a photograph them all and upload them to my listings but I do provide photos on request.  You can also state in your listing that you will provide them
• Best Offer – This feature is the best.  Everyone loves getting a great deal and Best Offer allows them to.  Best Offer helps sell some of my more expensive inventory or some of my more esoteric academic/religious texts.  I find students always use Best Offer.  This provides me flexibility to either wait for the full asking price or if I want to sell for the lower offer if I want the cash flow.  There is no cost to offering Best Offer.

The only major concern I have with Ebay is the monthly costs which can add up with the per book fee.  I do not list my full inventory on Ebay because of this and I still find how they charge sellers to be difficult to follow. 

Also – the inability to leave neutral or negative feeback to a buyer makes no sense.  I have never left either for a buyer but it was nice to know I could if a buyer was being completely unreasonable.