I received an email today from A1Books asking me to list my books on their site.  I never really considered listing my books on A1 before as I viewed them as a competitor.  A1 has thousands of books for sales on Amazon and they are priced low (and their seller rating is lousy).  Something about listing my books on their site just bugged me plus I did not like their fee structure.

A few years have passed since I last even thought of them as a marketplace which show a lack of diligence on my part.  I should always be looking for new venues. I need to start looking around to see if the fee structures and traffic have improved at other marketplaces – I am annoyed with myself for not looking. I generally focus on growing my inventory.

I am not sure if A1Books gets much traffic but given that they are not charging a monthly fee to list (like the crappy Abe Books) then I figure A1Books is worth a shot.  I will let you know if I get any sales.

I will also give some feedback on other marketplaces and take a look at their fee structures in some future posts.

If you are interested in selling on A1Books you can click here to go to A1Books.

Though this time of year is great for building your inventory it sure is lousy for selling it.  The average number of books I am selling is on the decline as it always is after Memorial Day.  Thankfully some big ticket items are selling (just sold a $1,000 partial set of the Encyclopedia Judaica).  The New York Times reported in today’s business section that book sales are down across the industry.  Publishers and retailers all report fewer sales.  Now this time of year is always slow for your typical online bookseller since we generally do not sell the hot beach reads.  Couple that with an industry is off then what is one to do.

• Hopefully all you booksellers plan ahead for slower summer sales and take some of the higher earning from December-February and allocate it for these months so you can keep up with buying inventory.  Both Microsoft and Quicken offer free accounting software that you can use to help with planning ahead and managing your financials. Quicken’s software is the standard that most people use but both are fine.
• Cull your inventory – going through it and de-listing the stuff that has dropped too low in price.
• Re-price more often and more aggressively if cash flow is an issue. 
• Re-visit your expenses – check all your subscriptions and services – shop around some of their competitors may offer the same services for less.  Look around for deals on shipping supplies etc.
• Branch out – if you are doing this from home – there are a myriad of ways to make money online – start doing some research but do not dive in head first in something new.  I wrote an guide about selling books online to help add some monthly revenue (you can sign up for a coupon for it in the upper right of this blog).  In a future post (coming soon) I will talk about some other ideas for branching out.

Selling books online can be very profitable. When individual sales are quickly glanced at the potential for profits can seem great.  I have bought many books for $1 and sold it for $30 or more many times – very fat profit margins.  The thing of it is that becasue I do everything online I can lose track of my margins.  Managing your bookselling venture like a small business is important. 

I sell my books online and do almost all of the back office business online.  This creates a very simple business to run but because so much of the processes are done online.  My books and envelopes are the only real things I store.  I manage my overall business on a cash basis but keeping track of the details is important.  Here are things that are easy to lose track of in terms of really figuring out what your margins are:

• Marketplace monthly fees – Amazon is straightforward but eBay is variable
• Commissions taken per book by the marketplaces
• Postage – Amazon takes another chunk here
• Cost per envelope
• Monthly fees of Endicia
• Monthly fees of Inventory Management System – in my case The Art of Books
• Cost of books

The list can go on and it becomes depressing how much others make when I sell one book – everyone gets their cut.  So when I sell a book for $10 that I bought for $1 I am not making $9 (or even $8).  This is one reason it is some important to figure out your margins as you can figure out what books are not worth selling.

Keep track of everything, work the numbers and focus on the bottom line and you should see your profits increase.  Regulary shop around for new vendors.  Is your inventory management provider the best for the money.  How about your envelope provider? Ink toner?  All of these eat into profits.  Spend time shopping and save.

Many online booksellers wonder about the mysteries of the Amazon Sales Rank.  These booksellers ponder the deep philosophical questions of what is the Amazon sales rank – how is it calculated, when is it calculated and what does it all mean and when will my book sell.

The bottom line on the Amazon Sales Rank is this – the lower the number the faster the book should sell.  What this means that if you have a book with a 40,000 sales rank and another with a 600,000 sales rank the one with a 40,000 rank is in higher demand.  Does this mean the lower rank will sell first? Not neccesarily – you need to factor in supply, your price point  and the books condition.  The lower ranked book likely has many more of them for sale on the Amazon marketplace so your copy needs to be priced to move as other copies are going to be listed after yours  and they will likely beat your price. 

 I recently got a copy of Tom Dorsey’s book Nuclear Jellyfish (I still have it unfortunately).  I listed it on Amazon to match lowest price for its condition and expected it to sell in a day or two given that the book had just been released.  Weeks have gone by and the book is still on my shelf because the price dropped on it almost immediately and I am terrible at repricing my books with any regularity.  There are, of course, dozens of copies of the book for sale and it is likely heading to penny seller territory soon enough.  Its sales rank at the time I listed it was below 10,000.  Usually the book sells quickly but sales rank alone is not a guarantee.

I have had books with high sales ranks (in the millions) go immediately.  This is often books that are out of print and there are no other copies for sale or the copies that are listed are prohibitively expensive.

Amazon Sales Rank is predominately a buying tool for me.  Sales Rank and price are the two main factors in considering what books I buy.  If it has a high resale value I will generally buy a book regardless of sales rank.  The lower the resale price the lower the sales rank needs to be.  Generally any book that sells for less then $5 I will not bother with regardless of rank.  Between $5 and $10 the sales rank needs to be very low and above $10 I am willing to have books be between 400k and 800k in rank.  Above that the book needs to be at least $12.  All of this is fluid and depends on how much inventory I have and how sales are.

So does it matter how Amazon calculates sales ranks? No.

If you are an online bookseller you are going to need an inventory management system such as The Art of Books.  What should an inventory management program do?

• Keep a database of all your current inventory and all past sales
• List your books on all the marketplaces you sell on – not all systems work on eBay and other sites
• Help you price your inventory and re-price as needed – this can be a pain
• Allow you to track your cost of goods sold and postage expenses
• Help you avoid double sales by quickly removing sold books from all the markets
• Have responsive customer service
• Use servers that are reliable
• Integrate easily with your shipping software such as Endicia
• Be reasonably priced

I am likely missing a few things but an inventory management system should be robust.  There are many companies which provide these services and the pricing for them is all over the map.  I currently use The Art of Books and have previously used Fillz and Amanpro.  I have looked at other services but found their pricing to be nuts for the amount of books I have listed (approximately 2500).

I think The Art of Books is the best service if you are selling on multiple marketplaces.  Their re-pricing is not the best but I can muddle through it.  I used Fillz but it had many issues integrating properly with eBay and their re-pricing was also not user friendly.  Amanpro is fantastic but it only works with Amazon – it think Amanpro probably is so good is because it is a database that is stored on your own computer.  I loved Amanpro but needed to grow my business beyond what it was capable of offering.

A lot of the inventory management providers have slick web-sites with all sorts of claims and neat flowcharts but nothing on the backend.  The Art of Books website looks amateurish (relatively speaking) but it offers excellent value.  I found their customer service responsive (and helpful!!).  The instructions on how to use it were accessible and not hard to follow – so if you are listing on more markets than just Amazon they are the way to go.