If you are an online bookseller you are going to need an inventory management system such as The Art of Books.  What should an inventory management program do?

• Keep a database of all your current inventory and all past sales
• List your books on all the marketplaces you sell on – not all systems work on eBay and other sites
• Help you price your inventory and re-price as needed – this can be a pain
• Allow you to track your cost of goods sold and postage expenses
• Help you avoid double sales by quickly removing sold books from all the markets
• Have responsive customer service
• Use servers that are reliable
• Integrate easily with your shipping software such as Endicia
• Be reasonably priced

I am likely missing a few things but an inventory management system should be robust.  There are many companies which provide these services and the pricing for them is all over the map.  I currently use The Art of Books and have previously used Fillz and Amanpro.  I have looked at other services but found their pricing to be nuts for the amount of books I have listed (approximately 2500).

I think The Art of Books is the best service if you are selling on multiple marketplaces.  Their re-pricing is not the best but I can muddle through it.  I used Fillz but it had many issues integrating properly with eBay and their re-pricing was also not user friendly.  Amanpro is fantastic but it only works with Amazon – it think Amanpro probably is so good is because it is a database that is stored on your own computer.  I loved Amanpro but needed to grow my business beyond what it was capable of offering.

A lot of the inventory management providers have slick web-sites with all sorts of claims and neat flowcharts but nothing on the backend.  The Art of Books website looks amateurish (relatively speaking) but it offers excellent value.  I found their customer service responsive (and helpful!!).  The instructions on how to use it were accessible and not hard to follow – so if you are listing on more markets than just Amazon they are the way to go.

NO .  Online booksellers have access to the largest websites in the world – sites like Amazon and eBay so you think you will put together your own store and sell your inventory there.  The logic of having your own website is that somehow you will save on all the fees & commissions the other sites charge you.  Of course you will need to get your website set-up (fee) find a webhost (monthly fee) and get people to visit your site (advertising costs) all to save the commission that Amazon would charge you. 

If you average selling price for a book is between $10 and $20 the commission from Amazon would be $1.50 plus the cut of the shipping they take.  So you could save almost $3 a sale.  That is pretty good economic sense to having your own website but that assumes you can charge the same as Amazon.  People like Amazon because their brand is strong, the selection is tremendous and their customer service is excellent.  Your webstore – people have no idea.  So why buy a book from you if they can get the same book (possibly yours) from Amazon.  Maybe you will get sales on your website if you offer lower prices and cheaper shipping thus ruining the economic argument of having your own site.

Pricing aside you may want your own site because you deal in a very specialized inventory – be it first editions, signed books, or a niche topic.  You want to be able to distinguish your books from your competitors by offering fuller descriptions and more info on the provenance of the book – these are all thing a webstore can do – but so can ebay.  Here though the economics offer more benefit given that first editions and other collectibles sell for more. 

Setting up your website and getting your inventory on it is not that diffucult.  Amazon, eBay and Chrislands all offer to set up site for you.  I think eBay’s Prostores are the best.  The hard part is making sure the buyer has a good experience and that you are building your brand as a quality bookseller.  This takes content.  Don’t just list your books – tell your story, tell about the books, the authors, talk about different genres – anything that will get people coming back to your site.  All of this is time consuming and hard work but neccesary.  Throwing your inventory up on your own website will be a waste of time and money if you do not do it right  which may mean spending even more money to hire third parties to help.

Once again – if you are just starting out in online bookselling do not go out and set-up your own webstore.  Start on Amazon, then Alibris , then eBay and slowly build up your experience.  Check ot my guide for more info – the link for it is over on the right column under products I recommend (it is the bookselling guide).

Abebooks – I don’t get them and now they do not get me as I have closed my seller account with them.  Their fees and commissions are nuts for the average seller of books.  Maybe they think they are Amazon or eBay and can get away with the higher fees.  After the monthly fees and the per sale commission coupled with low volume they were getting closed to 50% on every book sold. 

Abebooks doesn’t seem to care either.  Some sites try to get traffic and sales – I must get two emails a week from Alibris offering a 10% coupon on their site.   I guess the main problem with Abebooks is their monthly fee schedule relative to the little traffic they get (at least for me).

Biblio does right what Abe does wrong.  Biblio seems to understand that they do not have the sales volume to charge a high monthly fee and they provide options that are reasonable to list a few thousand books on their site.  I have about 2500 books listed on Biblio and maybe get three sales a month from them but that is fine as they do not charge for listing my books there but only take a commission if there is a sale.  Makes sense – they get my inventory and I get access to their market.

Abebooks charges you for access to their market which just isn’t worth it.  If anyone is having success selling on Abebooks I would love to hear about it but also are you making money on those sales after all the fees and commissions?

Another gloomy report in the NY Times again today.  Though traffic is up at Amazon sales are down.  Not good.  I have had good sales so far this month but am I missing sales?  Should I cut my prices to beat the competition.  On Ebay should I offer free shipping?  No – at least I am not – though on ebay I see a lot more free shipping.  I just had one of my biggest weekends  ever in terms of sales and am hesitant to cut my profits for more sales as even some of my very high sales rank books are moving.  If only the books with very low sales ranks (up to 100,000) were selling I would make changes.  Something to keep an eye on.  I hope your books sales are going well also.

When people find out that I sell books online they generally ask if I sell first editions.  When my response is that I sell anything that makes money they usually seem a tiny bit disappointed.  I guess selling books that make a profit is maybe too commercial and not “sexy” to them.  I may get a response such as “I have an old book about Ben Franklin – what do you think it is worth?” (actual comment). 

In some way books are just commodities that I want to sell and that bums me out to think because I enjoy simply being around them and want to imbue what I do with far more meaning. 

I am not expert enough in first editions or signed editions to specialize in them (nor do I know where to get enoug of them to make money).  There are plenty of people who do specialize and there are enough collectors willing to spend money on first editions.  I have sold many first editions, rare art books, leather bound books, signed books and other “collectible” books.  When I come across a first edition I do my homework on it by checking to make sure it is a first printing, has the original dustjacket and any other pertinent details.

I do not specialize in any niche be it romance, mysterys, textbooks, business books, new age etc.  If I can gross a minimum of 8x to 10x’s my cost then I will likely list the book for sale assuming it has a sales rank that is reasonable.  I have no one category of book that dominates my inventory.  My smallest category is fiction.

So, yes,  I am just an online bookseller and proud of it and no I do not know what that book about Ben Franklin is worth.