Selling Books on Ebay is a little different than selling books on Amazon.  One of the great things about selling books on Ebay is the flexibility you have over promoting your listings.  I have an Ebay Seller Store (not a ProStore) and here are some of the tools I use to maximize it:

• Flexible Shipping Costs – for my expensive books I provide Free Shipping.  This might catch a buyers eye and help with the seller scores Ebay has plus it does not really eat into profits.
• Sales Tool – I use the markdown manager to offer discounts on certain books (up to 250 at one time).  Again the listing reflects that the book is “on sale” and might help get the potential buyer to actually buy.
• International Shipping – is much easier on Ebay then the other marketplaces since you can charge the actual shipping cost and not just a flat fee like Amazon.  I allow for international shipping for most of my books on Ebay.
• Photos – Many of my older books do not have stock photos.  I can’t say a photograph them all and upload them to my listings but I do provide photos on request.  You can also state in your listing that you will provide them
• Best Offer – This feature is the best.  Everyone loves getting a great deal and Best Offer allows them to.  Best Offer helps sell some of my more expensive inventory or some of my more esoteric academic/religious texts.  I find students always use Best Offer.  This provides me flexibility to either wait for the full asking price or if I want to sell for the lower offer if I want the cash flow.  There is no cost to offering Best Offer.

The only major concern I have with Ebay is the monthly costs which can add up with the per book fee.  I do not list my full inventory on Ebay because of this and I still find how they charge sellers to be difficult to follow. 

Also – the inability to leave neutral or negative feeback to a buyer makes no sense.  I have never left either for a buyer but it was nice to know I could if a buyer was being completely unreasonable.

Though this time of year is great for building your inventory it sure is lousy for selling it.  The average number of books I am selling is on the decline as it always is after Memorial Day.  Thankfully some big ticket items are selling (just sold a $1,000 partial set of the Encyclopedia Judaica).  The New York Times reported in today’s business section that book sales are down across the industry.  Publishers and retailers all report fewer sales.  Now this time of year is always slow for your typical online bookseller since we generally do not sell the hot beach reads.  Couple that with an industry is off then what is one to do.

• Hopefully all you booksellers plan ahead for slower summer sales and take some of the higher earning from December-February and allocate it for these months so you can keep up with buying inventory.  Both Microsoft and Quicken offer free accounting software that you can use to help with planning ahead and managing your financials. Quicken’s software is the standard that most people use but both are fine.
• Cull your inventory – going through it and de-listing the stuff that has dropped too low in price.
• Re-price more often and more aggressively if cash flow is an issue. 
• Re-visit your expenses – check all your subscriptions and services – shop around some of their competitors may offer the same services for less.  Look around for deals on shipping supplies etc.
• Branch out – if you are doing this from home – there are a myriad of ways to make money online – start doing some research but do not dive in head first in something new.  I wrote an guide about selling books online to help add some monthly revenue (you can sign up for a coupon for it in the upper right of this blog).  In a future post (coming soon) I will talk about some other ideas for branching out.

I recently had a buyer go bonkers on me in an email.  They were irate that the book they bought had a tear on the dustcover.  They buyer of the book threatened to report me to Amazon for fraud basically start some sort of boycott against me because I was lying scum and a sleazy seller.  The only problem was that the buyer did not read the item description and even glance at what condition the book was listed under.  They saw the price of the book and click on the buy button.  The book was listed in “Good” Condition with an item description that said “clean text & tight binding.  Dustjacket has tear at top of spine.

Ah yes – the pleasures of customer service.  My initial reaction to receiving this rant brings me to my rule #1 when dealing with customers which is:

1. Pause when agitated – I really wanted to lay into the guy for all his accusations but I didn’t.  I walked away from the computer for a few minutes instead and took a few deep breaths and then responded to the email.

Here is what I wanted to write back to the buyer upon reading their email to me:

Dear jackass,

I assume your are literate given that you purchased a book from me and were able to write such an informed email to me.  Your email gives me pause though  – I thought this person can read and write yet they cannot comprehend what was written in the description of the book - is there something wrong with them? is their email to me a cry for help?  If not then maybe you are just a moron who is too lazy to read a book description that clearly states that the book had a torn dustjacket.  Of course why would you bother to read it – just make accusations that I have committed some great fraud against you (yes – the $5 profit i got from selling you this book has put me over the top to buy a Senate seat).  Anyway – among other thing you can do to yourself I hope one will be to seek the help you need.

Regards

Well-  I simply wrote there must be a mistake and gave them the item description and the link to it on Amazon.  I also sympathized with them that sometimes the item descriptions were not clear enough and if that was the case with mine please let me know.  I then said if they wanted to return the book for a full refund to please do so. 

Writing a professional (or even semi-professional) response can be hard when someone is so obnoxious but do NOT respond in kind.  Just go about your business calmly and pause when agitated.

Many online booksellers wonder about the mysteries of the Amazon Sales Rank.  These booksellers ponder the deep philosophical questions of what is the Amazon sales rank – how is it calculated, when is it calculated and what does it all mean and when will my book sell.

The bottom line on the Amazon Sales Rank is this – the lower the number the faster the book should sell.  What this means that if you have a book with a 40,000 sales rank and another with a 600,000 sales rank the one with a 40,000 rank is in higher demand.  Does this mean the lower rank will sell first? Not neccesarily – you need to factor in supply, your price point  and the books condition.  The lower ranked book likely has many more of them for sale on the Amazon marketplace so your copy needs to be priced to move as other copies are going to be listed after yours  and they will likely beat your price. 

 I recently got a copy of Tom Dorsey’s book Nuclear Jellyfish (I still have it unfortunately).  I listed it on Amazon to match lowest price for its condition and expected it to sell in a day or two given that the book had just been released.  Weeks have gone by and the book is still on my shelf because the price dropped on it almost immediately and I am terrible at repricing my books with any regularity.  There are, of course, dozens of copies of the book for sale and it is likely heading to penny seller territory soon enough.  Its sales rank at the time I listed it was below 10,000.  Usually the book sells quickly but sales rank alone is not a guarantee.

I have had books with high sales ranks (in the millions) go immediately.  This is often books that are out of print and there are no other copies for sale or the copies that are listed are prohibitively expensive.

Amazon Sales Rank is predominately a buying tool for me.  Sales Rank and price are the two main factors in considering what books I buy.  If it has a high resale value I will generally buy a book regardless of sales rank.  The lower the resale price the lower the sales rank needs to be.  Generally any book that sells for less then $5 I will not bother with regardless of rank.  Between $5 and $10 the sales rank needs to be very low and above $10 I am willing to have books be between 400k and 800k in rank.  Above that the book needs to be at least $12.  All of this is fluid and depends on how much inventory I have and how sales are.

So does it matter how Amazon calculates sales ranks? No.