Customer Service 101 for Online Booksellers
I recently had a buyer go bonkers on me in an email. They were irate that the book they bought had a tear on the dustcover. They buyer of the book threatened to report me to Amazon for fraud basically start some sort of boycott against me because I was lying scum and a sleazy seller. The only problem was that the buyer did not read the item description and even glance at what condition the book was listed under. They saw the price of the book and click on the buy button. The book was listed in “Good” Condition with an item description that said “clean text & tight binding. Dustjacket has tear at top of spine.
Ah yes – the pleasures of customer service. My initial reaction to receiving this rant brings me to my rule #1 when dealing with customers which is:
- Pause when agitated – I really wanted to lay into the guy for all his accusations but I didn’t. I walked away from the computer for a few minutes instead and took a few deep breaths and then responded to the email.
Here is what I wanted to write back to the buyer upon reading their email to me:
Dear jackass,
I assume your are literate given that you purchased a book from me and were able to write such an informed email to me. Your email gives me pause though – I thought this person can read and write yet they cannot comprehend what was written in the description of the book - is there something wrong with them? is their email to me a cry for help? If not then maybe you are just a moron who is too lazy to read a book description that clearly states that the book had a torn dustjacket. Of course why would you bother to read it – just make accusations that I have committed some great fraud against you (yes – the $5 profit i got from selling you this book has put me over the top to buy a Senate seat). Anyway – among other thing you can do to yourself I hope one will be to seek the help you need.
Regards
Well- I simply wrote there must be a mistake and gave them the item description and the link to it on Amazon. I also sympathized with them that sometimes the item descriptions were not clear enough and if that was the case with mine please let me know. I then said if they wanted to return the book for a full refund to please do so.
Writing a professional (or even semi-professional) response can be hard when someone is so obnoxious but do NOT respond in kind. Just go about your business calmly and pause when agitated.

