Amazon announced their earnings and stated that book (and all media) sales were flat but they are back-logged on Kindles.  Does this matter to us small online booksellers given our scale is so much smaller then Amazon’s?  Long term I think it matters if the Kindle really becomes an option for people.

People who buy Kindles are either gadget heads who just want the latest thing or they are avid readers who love having a portable library.  The avid readers are likely avid book buyers so the transition of their book sales to electronic form will have a long-term negative effect on online booksellers.  Will this happen soon – not likely but it does not bode well. 

One of the issues with the Kindle is that Amazon is pricing titles on it less than they are a regular copy of a book.  This can have the effect of havingo nline booksellers trying to beat the Kindle price on books.  I am not sure if the inventory and scouting services are showing Kindle prices yet but maybe they should.

Lets not forget that the Kindle is not the only device out there – Sony also makes one and you can even put books on your iPhone.  Sales of the Kindle are one thing but it remains to be seen if people are actually going to adapt to using it as their primary way to read – as we have seen with Amazon recenlty deleting Orwell titles there are several issues with the Kindle that will effect its popularity.

Electronic reading devices are going to have to become a whole lot more popular for online booksellers to throw in the towel

The question isn’t if you should collect sales tax because that is impossible to do on most sites except eBay.  Trying to collect sales taxes would kill sales if you are the only one doing it.  Now – I am not a lawyer or accountant so I will simply tell you what I do – which is to pay my states sales taxes.

Some states do not require you to pay sales taxes on online business but I know where I live requires it.  So I pay the few hundred dollars a year.  I hate doing it (though my wife handles figuring out what I owe which is the most frustrating part).  I don’t do it to be moral or anything but I do it because I am running a business and do not want to jeopardize my bookselling business by cutting corners.  I don’t do mental gymnastics over this decision – I just keep it simple and cut the check to the state and I have no worries.  I did my research about whether I need to pay and that was that.

If you sell books online check with your accountant ( if oyou have one) or go to your states website and start doing your research – or just ignore it and hope you have no reason to be concerned

I recently wrote about some of the tools Ebay provides to sellers and one of their best is the ability to allow buyers to put out “Best Offers” on items. I wanted to highlight this feature and how it comes into play using Amazon Sales Rank.

Yesterday I sold two items using Ebay’s Best Offer. Both were sold for less than the current lowest price the item was listed for on Amazon but based on each items sales rank I accepted. Here are both items:

• Photoshop CS3 Sharpening Images (CD Rom) – listed for $89 with a Amazon Sales Rank of #1,643,176.  The CD was listed for sale on 12/18/08. I accepted a Best Offer on Ebay of $50.  My cost was $4 to buy the CD.
• UVB Instrumentation and Applications-  listed for $68 with a Amazon Sales Rank of #3,783,937 .   The book was listed for sale on by me on 10/13/08.  I accepted a Best Offer on Ebay of $50.  My cost was $3 to buy the book.

Did I leave some money on the table?  Possibly – especially with the Photoshop CD but look at those sales ranks.  When would be the next time I even get interest in them?  The UVB book could sit in inventory for a couple of years before it sells.  Remember over time the price of your books will likely drop in terms of other sellers under-pricing you which is to say that you may not ever get your asking price anyway.

This is why I always use Best Offer because of the flexibility it gives me.  I do not have to accept the first offer.  Many buyers likely expect you to counter with a higher offer so it makes sense to do so.  For the two books above I saw a quick $100 in sales with some monster profits on slow selling inventory so I just accepted the offers.

What would you have done?  Let me knw

Though this time of year is great for building your inventory it sure is lousy for selling it.  The average number of books I am selling is on the decline as it always is after Memorial Day.  Thankfully some big ticket items are selling (just sold a $1,000 partial set of the Encyclopedia Judaica).  The New York Times reported in today’s business section that book sales are down across the industry.  Publishers and retailers all report fewer sales.  Now this time of year is always slow for your typical online bookseller since we generally do not sell the hot beach reads.  Couple that with an industry is off then what is one to do.

• Hopefully all you booksellers plan ahead for slower summer sales and take some of the higher earning from December-February and allocate it for these months so you can keep up with buying inventory.  Both Microsoft and Quicken offer free accounting software that you can use to help with planning ahead and managing your financials. Quicken’s software is the standard that most people use but both are fine.
• Cull your inventory – going through it and de-listing the stuff that has dropped too low in price.
• Re-price more often and more aggressively if cash flow is an issue. 
• Re-visit your expenses – check all your subscriptions and services – shop around some of their competitors may offer the same services for less.  Look around for deals on shipping supplies etc.
• Branch out – if you are doing this from home – there are a myriad of ways to make money online – start doing some research but do not dive in head first in something new.  I wrote an guide about selling books online to help add some monthly revenue (you can sign up for a coupon for it in the upper right of this blog).  In a future post (coming soon) I will talk about some other ideas for branching out.

Friends of Library Sales are starting to peak now (with the exception of this weekend).  If going to book sales and elbowing people is your thing now is the time to map out your calendar – check out www.booksalefinder.com – to find your local sales. 

I don’t go to book sales much anymore but you can slowly build up your inventory by going to them.  The downside to Friend of Library sales is that they are overrun with other booksellers with their scanner many of whom work in teams.  I would often see people running into the sale and indiscriminately  scooping up armfuls of books  and putting them into bags then running to a blanket where there partner is and doing it again.  There would be no selection process – just a mad rush which would mean if you were not on of the first on line you find many books gone (and piled up on someones blanket).

I remember one sale where someone had hundreds of books piled up on a blanket after they had run like crazy through the sale – at the end of it they had hundreds of discards left laying on the grass in a pile after they had scanned them all.  Me – I would be happy to leave with 30 good books.

I hate having to get to the sales 90 minutes early to get a decent place online.  When you get in there is barely any space to move let alone put your books down.  God forbid if the place where the sale was used air conditioning too.  Also – many sales will cherry pick some titles out and put them online themselves.

This has turned into a big gripe on library sales but let me back up and restate that you can find books at them and often find some treasures at them that make it all worthwhile.  I found some rare physics texts that sold for hundreds of dollars at one sale.  These books were sitting there well after the intial mad rush but had been bypassed because they were old  (from the early sixties and pre-isbn)

Anyway – if Friend of Library sales are your thing then Good Luck and Good Hunting.