Marketplaces for Booksellers Archives

Amazon Charge When Shipped (Amazon CWS)

Amazon Charge when Shipped is their newest change to their marketplace.  Amazon CWS does what it says – which is that the buyer of your book is not charged until you confirm the book has shipped.  This is somewhat similar to how Alibris handles their marketplace.   I am not going to go over the whole terms of Amazon’s CWS as there is a comprehensive overview at Amazon but there are a few things worth pointing out.

What does CWS mean for us booksellers?  Not much.  You will not have your account credited until you ship a book.  If you use The Art of Books or a similar inventory management system Amazon should be automatically updated when the book is shipped.   There are a couple of downsides to Amazon’s Charge When Shipped – you do not get to send your own confirmation email to the buyer and the buyer can still leave feedback on a canceled order.

I like sending out my own confirmations.  They promote my “brand” (nominally) and provide a more personalized experience.  Also I ask that buyers contact me directly with any issues before going to Amazon and filing feedback or a “A to Z” claim.   The sample confirmation email that Amazon has provided does not include seller contact information.  Many times I  have been contacted by unhappy buyer (mistakenly of course since I am perfect lol) who has an issues with the condition of the book.  Though it turns out that they didn’t read the book description closely or their idea of what a bumped corner (or similar damage) is different then mine.  With direct communication with the buyer I can resolve these issues to the buyers satisfaction quickly. My guess is that neutral or negative feedback will increase with less direct communication with the buyer.

Hopefully, Amazon CWS will go smoothly but I am concerned that Amazon is going to cause problems for a lot of sellers given how their feedback system works.

My book sales are slow as usual for this time of year. Even though I know they will slow in July I still get demoralized.  I am going to set up a sale on my eBay listings and hopefully get a little uptick on sales.  If you have a eBay store (not the Prostore which is separate) you can use the markdown manager that is provided.  In the markdown manager you can give your sale a name and pick the titles and how much you want to discount the titles by.

The maximum number you can put for sale is 250 titles – and I think I will be using the full amount.  You can offer free shipping which I recommend as it improves your best match search results.  When offering free shipping inside the markdown manager you have to make sure you are not also offering insurance as an option as this causes some sort of conflict and none of your  books will get added to the sale. 

When I have a sale I generally provide a 10% to 20% discount on my 250 highest priced titles.  I may tweak this formula this time and only pick the titles that are below $40 and see if I get more sales as I already provide “Best Offer” on everything above that.

There are lots of ways to get your inventory moving during slow times – just don’t get to demoralized.

I received an email today from A1Books asking me to list my books on their site.  I never really considered listing my books on A1 before as I viewed them as a competitor.  A1 has thousands of books for sales on Amazon and they are priced low (and their seller rating is lousy).  Something about listing my books on their site just bugged me plus I did not like their fee structure.

A few years have passed since I last even thought of them as a marketplace which show a lack of diligence on my part.  I should always be looking for new venues. I need to start looking around to see if the fee structures and traffic have improved at other marketplaces – I am annoyed with myself for not looking. I generally focus on growing my inventory.

I am not sure if A1Books gets much traffic but given that they are not charging a monthly fee to list (like the crappy Abe Books) then I figure A1Books is worth a shot.  I will let you know if I get any sales.

I will also give some feedback on other marketplaces and take a look at their fee structures in some future posts.

If you are interested in selling on A1Books you can click here to go to A1Books.

Selling Books on Ebay

Selling Books on Ebay is a little different than selling books on Amazon.  One of the great things about selling books on Ebay is the flexibility you have over promoting your listings.  I have an Ebay Seller Store (not a ProStore) and here are some of the tools I use to maximize it:

  • Flexible Shipping Costs – for my expensive books I provide Free Shipping.  This might catch a buyers eye and help with the seller scores Ebay has plus it does not really eat into profits.
  • Sales Tool – I use the markdown manager to offer discounts on certain books (up to 250 at one time).  Again the listing reflects that the book is “on sale” and might help get the potential buyer to actually buy.
  • International Shipping – is much easier on Ebay then the other marketplaces since you can charge the actual shipping cost and not just a flat fee like Amazon.  I allow for international shipping for most of my books on Ebay.
  • Photos – Many of my older books do not have stock photos.  I can’t say a photograph them all and upload them to my listings but I do provide photos on request.  You can also state in your listing that you will provide them
  • Best Offer – This feature is the best.  Everyone loves getting a great deal and Best Offer allows them to.  Best Offer helps sell some of my more expensive inventory or some of my more esoteric academic/religious texts.  I find students always use Best Offer.  This provides me flexibility to either wait for the full asking price or if I want to sell for the lower offer if I want the cash flow.  There is no cost to offering Best Offer.

The only major concern I have with Ebay is the monthly costs which can add up with the per book fee.  I do not list my full inventory on Ebay because of this and I still find how they charge sellers to be difficult to follow. 

Also – the inability to leave neutral or negative feeback to a buyer makes no sense.  I have never left either for a buyer but it was nice to know I could if a buyer was being completely unreasonable.

I can’t stand selling books on Abebooks

Abebooks – I don’t get them and now they do not get me as I have closed my seller account with them.  Their fees and commissions are nuts for the average seller of books.  Maybe they think they are Amazon or eBay and can get away with the higher fees.  After the monthly fees and the per sale commission coupled with low volume they were getting closed to 50% on every book sold. 

Abebooks doesn’t seem to care either.  Some sites try to get traffic and sales – I must get two emails a week from Alibris offering a 10% coupon on their site.   I guess the main problem with Abebooks is their monthly fee schedule relative to the little traffic they get (at least for me).

Biblio does right what Abe does wrong.  Biblio seems to understand that they do not have the sales volume to charge a high monthly fee and they provide options that are reasonable to list a few thousand books on their site.  I have about 2500 books listed on Biblio and maybe get three sales a month from them but that is fine as they do not charge for listing my books there but only take a commission if there is a sale.  Makes sense – they get my inventory and I get access to their market.

Abebooks charges you for access to their market which just isn’t worth it.  If anyone is having success selling on Abebooks I would love to hear about it but also are you making money on those sales after all the fees and commissions?

  
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